Director, Marketing

Job title: Director, Marketing

Company: Dynacare

Job description: DescriptionPosition at DynacareJob Posting: Director of MarketingWhere YOU work, makes a difference.Life is precious and every moment matters. Dynacare is helping Canadians achieve a healthy future with care and wellness solutions that are convenient, understandable, and accessible. When you join our team, every day is an opportunity to get better and be inspired. It’s an environment where you can grow your career in any direction you choose. We’re evolving our technology and optimizing our processes, so you can do your best work, make a meaningful impact, and thrive.Are YOU our next Director of Marketing?The Director, Marketing is responsible for leading Dynacare’s enterprise-wide marketing strategy, ensuring alignment across all business units to drive growth, enhance product positioning, grow business, and maintain a consistent, high-impact brand standard and customer experience. This position manages the Marketing department, also ensuring standardized tools, processes, and messaging are leveraged to maximize marketing effectiveness at all touchpoints.Status: Full-time – Contract (18 months)Shift: DaysDiscipline: MarketingWork Style: HybridLocation: Head office, BramptonStart Date: AsapInternal Posting Deadline: June 27th, 2025Why Dynacare is an amazing place for YOU:

• Join an award-winning “Top Employer” with meaningful and impactful career opportunities
• Access a health and wellness benefits program that supports you and your loved ones
• Grow and thrive with a dynamic, successful company through internal mobility opportunities
• Invest in your future through RRSP match benefits and an employee stock purchase program
• Experience a collaborative, diverse workforce that prioritizes dignity and respect for all

How YOU will make a difference:

• Develop and execute Dynacare’s enterprise-wide marketing strategy, ensuring full alignment with corporate goals across all business units to drive sustainable growth, market share expansion, and a consistently exceptional customer experience.
• Lead the strategic development and evolution of Dynacare’s brand, serving as the organization’s brand steward by defining, managing, and reinforcing the brand identity, architecture, messaging, and visual standards across all touchpoints and sub-brands.
• Develop branding and go-to-market strategies for new products, services, and business lines, ensuring strong market positioning, differentiated value propositions, and seamless integration with the broader Dynacare brand.
• Oversee the strategy, development, and continuous optimization of Dynacare’s digital presence, including the corporate website and other digital platforms, to ensure a best-in-class user experience, lead generation performance, and alignment with evolving customer expectations.
• Establish and implement enterprise-wide marketing processes and tools, including campaign planning frameworks, brand governance protocols, and performance tracking systems, to ensure consistency, scalability, and operational efficiency.
• Identify, build, and manage high-impact internal and external marketing resources, including agency partners, freelancers, and technology providers, to support the dynamic needs of the business and maximize marketing effectiveness.
• Collaborate with cross-functional and business unit leaders to design integrated marketing plans that support specific business objectives, revenue targets, and strategic priorities across geography, service line, and customer segment.
• Drive insights-based decision-making by overseeing the design and execution of market research and voice-of-customer programs; synthesize insights into actionable recommendations and share findings across the organization.
• Lead marketing financial planning, including annual budgeting, forecasting, and ROI analysis, to ensure efficient resource allocation and measurable business impact of marketing initiatives.
• Shape and influence go-to-market strategies, including pricing input, market prioritization, channel strategy, promotional planning, and launch execution for both existing and new offerings.
• Recruit, develop, and inspire a high-performing marketing team, fostering a culture of innovation, accountability, continuous learning, and cross-functional collaboration.

What YOU bring to the role:

• MBA or similar
• 4 to 6 years of experience in leadership-level marketing and customer experience roles
• A solid knowledge of the medical diagnostic laboratory and pharmaceutical industries
• Strategic marketing planning & execution
• Brand development & management
• Digital marketing & website strategy
• Data analysis & customer insights
• Leadership & team development
• Cross-functional collaboration
• Stakeholder communication & influence
• Agency & vendor relationship management

Working Conditions:

• Normal office environment

Passionate about supporting healthy lives with commitment and care? Please apply today and let us open the door to your extended career journey.Dynacare has been a “Top Employer” for many years and there is a reason why. We are a great place to work. At Dynacare, we’re proud to hire the best people. If you are looking for a meaningful career where you can support healthy lives with commitment and care – we would like to meet you. We hope you will join us in our journey to become Canada’s health and wellness solutions leader.Dynacare is proud to be an equal opportunity employer committed to the attraction, selection, advancement, and fair treatment of all individuals. We believe that our diversity is our strength, so we employ a diverse workforce and respect the needs of all our employees.In accordance with provincial legislation and our Accommodation Policy, a request for accommodation will be accepted as part of the Dynacare hiring process.

Expected salary:

Location: Brampton, ON

Job date: Sat, 21 Jun 2025 05:14:00 GMT

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